Embrace the Organic Way: Paloma Roan's Commitment to Sustainable Beauty with OWAY
At the heart of our salon, we take pride in offering our clients not just a haircare experience, but a journey towards sustainable and organic beauty. As part of our commitment to green practices, we are thrilled to showcase the incredible line of products from OWAY – the Organic Way. What sets OWAY apart is not just its exceptional quality but also its dedication to an eco-friendly approach that aligns perfectly with our salon's ethos.
Sustainable Beauty, Sustainable Earth
The OWAY brand stands as a testament to the belief that achieving excellent results in hair and skincare doesn't require compromising on the environment or your health. With over 70 years of formulating expertise, OWAY has crafted products that not only deliver exceptional results but also improve the health of your hair and skin with each application.
Our refill system, proudly offered at Paloma Roan, is a testament to our joint commitment to sustainability. When you choose to refill your shampoo and container with us, you not only save 15% but also actively contribute to reducing waste. It's a small step that makes a big impact, echoing OWAY's dedication to eco-friendly practices.
The Essence of Organic Way
The very name, Organic Way (OWAY), encapsulates the brand's philosophy – a way of life and an approach to cosmetics that starts with an eco-design mindset. OWAY embraces 100% sustainable standards, intertwining green choices with quality, innovation, and everyday design.
The journey begins at the Ortofficina farm on the hills of Bologna, where OWAY practices biodynamic farming methods. This method, founded by Rudolf Steiner in 1924, represents the purest form of cultivation, free from harmful chemicals. The farm becomes a living organic unit, where various organisms harmonise to vivify the soil, making it dynamic and productive.
Biodynamic Farming: A Symphony of Nature
OWAY's commitment to biodynamic farming is not just about avoiding synthetic fertilisers and pesticides. It's a holistic approach that involves observing cosmic and moon cycles, following precise astronomical calendars, and respecting the interconnectedness of all living beings on the farm. This method ensures the restoration of the land and the renewal of agriculture, keeping the soil fertile for future generations.
The farmer's role in this process is of paramount importance. Managing climate, rainfall, sun exposure, soil conditions, and plant species requires a deep understanding and a profound sense of responsibility. The result is a farm that thrives as a living, organic unit, where every organism plays a vital role in maintaining balance and vitality.
Join Us on the Organic Journey
At Paloma Roan, we invite you to join us on the organic journey with OWAY. Immerse yourself in the luxurious blends of essential oils, extracts, and hydro-lates created from officinal plants, shrubs, and herbs grown just kilometers away from our salon. Together, let's embrace the Organic Way – a path that leads to beauty, health, and sustainability. Refill your beauty routine with OWAY, and let every application be a conscious step towards a greener, more beautiful future.
